October 27–29, 2026
Vibe Credit Union Showplace, Novi, Michigan, USA

Exhibitors

TraceSpeak

Hall: ATXNA Stand: S5
  • | Test simulation
  • | Track simulation and laboratory testing
  • | Vehicle dynamics testing
  • | Automated test equipment (ATE)
  • | Test management software
  • | Data acquisition and signal analysis
  • | Electronics and microelectronics testing
  • | Telemetry systems
  • | Vehicle simulation
  • | Software test and development
  • | Vehicle communication/diagnostics
  • | Data post-processing
  • | Autonomous Vehicle (AV) and/or ADAS development, testing and validation
  • | Full-vehicle testing
  • | 5G and communications test and verification
TraceSpeak
Speak with your vehicle data. Understand what happened and why.

TraceSpeak develops an AI platform that helps automotive engineering teams investigate failures and make sense of complex test and vehicle data.

By connecting test reports, network traces, measurements and engineering context, TraceSpeak helps engineers answer the questions that matter: Why did this issue happen? Has it happened before? Which vehicle or test rig was affected?

Designed to run on premises, the platform keeps sensitive engineering data within your own infrastructure. Its capabilities span continuous testing, fleet analysis and investigation during vehicle testing, bringing relevant evidence together through a conversational interface.

Founded by an automotive engineers with experience at Bosch and McLaren, TraceSpeak focuses on reducing manual investigation and helping teams reach informed decisions faster.

Visit our booth to see Testradamus, Fleet and TestDrive in action and explore how your team can turn scattered data into clear, actionable insights for automotive engineering.
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Sponsors

Partners

Media Partners



  • Automotive Testing technology International

 

Media Partners



  • Vehicle Dynamics International

 

Media Partners




 

Industry Partner



  • MEMA

 

Industry Partner



  • Autotech Council

 

Industry Partner



  • ASAM

 

Media Partners



  • Automotive Powertrain technology International

 

Media Partners



  • Autonomous Vehicle technology International

 

Media Partner

  • Autoline

 

Media Partner

  • Automotive World

 

Media Partner

  • GlobalSpec

 

Media Partner

  • WWJ - Audacy Detroit

 

Media Partner

  • 97.1 the ticket - Audacy Detroit

 

Industry Partner

  • Connected Vehicle Trade Association

 

Industry Partner

  • Women in Automotive Technology

 

Industry Partner

  • COVESA

 

Media Partner

  • Munro & Associates

 

Media Partner

  • Munro Live

 

Industry Partner

  • AWAF (Automotive Women’s Alliance Foundation)

 

Industry Partner

  • GAMIC - Global Automotive and Mobility Challenge

 

Industry Partner

  • IEEE Women in Engineering (WIE)

 

Industry Partner

  • ASAM

 

Industry Partner

  • FISITA

 

Industry Partner

  • SAE International

 

Industry Partner

  • MichAuto