The rise of simulation and computer-assisted engineering has significantly reduced the number of tests that need to be conducted at proving grounds. As a result, these proving grounds, which were once integral to the R&D and testing ecosystem, are now large cost centers. With sales pressures and reduced revenues, proving grounds must adopt new business models to navigate the challenges of today's market. One strategy to offset costs is to acquire long-term resident customers. It's essential to balance maintaining positive cash flow with the needs of primary stakeholders. The automotive market is transitioning to autonomous electric vehicles (EVs), creating a demand for new and specialized testing environments. This shift presents opportunities for those who can adapt. Proving grounds need to focus on both the short term (1-3 years) and the medium term (3-7 years) to ensure their survival.