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October 21, 22 & 23 2025
Suburban Collection Showplace, Novi, Michigan, United States

REGISTER FOR YOUR FREE EXPO PASS

EXHIBITOR INQUIRY

October 21, 22 & 23 2025
Suburban Collection Showplace, Novi, Michigan, United States

REGISTER FOR YOUR FREE EXPO PASS

EXHIBITOR INQUIRY

Frequently asked questions

GENERAL EVENT INFORMATION 

Q When and where is the next edition of Automotive Testing Expo?   
A The next edition of Automotive Testing Expo takes place October 21, 22 & 23, 2025, Suburban Collection Showplace, Novi, Michigan

Q What are the opening times of the Expo?   
A The Expo is open:

Tuesday, October 21 - 09:00 to 17:00
Wednesday, October 22 - 09:00 to 17:00
Thursday, October 23, - 09:00 – 15:00

Q How can I access Automotive Testing Expo?  

A To access the event, simply register for a free Expo pass using the action buttons throughout this website. Your Expo pass will give you access on all three days. 

Q. Who is the event for?   
A The event is aimed at  Automotive OEMs, Tier 1 and Tier 2 Suppliers, Technology Innovators and Startups, Engineers and Developers, Research and Academia, Government and Regulatory Bodies, Fleet and Mobility Operators, Investors and Business Leaders 

Q How can I stay up to date about the event?   
A Simply sign up using our simple online form on this website to receive our regular newsletters and event updates. 

Q Is this a trade event only?   
A Yes, this event is aimed at industry professionals only. 

Q Are there business facilities at the event?   
A Yes. Please refer to the venue website for specific details. Venue information. 

Q Are there catering facilities at the event?   
A There are bistros at the front of each hall, please see Visitor Information on the venue's website for more details. 

Q Who organizes this event?   
A Automotive Testing Expo North America is organized by UKi Media & Events, a division of UKIP Media & Events Ltd. 

Q Where can I find venue information?  
A The venue has detailed visitor information on its website: The Suburban Collection Showcase.

TRAVEL & ACCOMMODATION  

Q Where can I stay?   
A Please visit our Travel and Accommodation page to see all options to make your stay as comfortable and affordable as possible. 

Q Are there any preferential rates through an official accommodation partner?   
A Yes, our official housing bureau is FHTglobal. Please visit Automotive Testing Expo NA to secure the best hotel rates. 

Q How do I reach the venue?   
A Please visit the following link for all details regarding Access and Transport.  

Q Is there free parking at the event?   
A Parking must be arranged with the venue. Click here for more information. 

VISITOR INFORMATION  

Q How do I register for a free expo pass?   
A You can register for a free expo pass on any of the highlighted buttons placed throughout this website and included in your email news updates. You can register at any time and you only need to register once. 

Q Do I need any industry or professional body accreditation to attend this event?   
A No, there are no specific criteria to attend the event. It is a trade show for all professionals working in the automotive testing industry. 

Q Who typically exhibits at this event?   
A Exhibitors include solution providers of the following areas of advancement: NVH measurement tools, advanced test rigs, simulation software, durability testing technologies, crash testing systems, dynamometers, emission measurement solutions and dynamic assessment tools. Additionally, service providers include proving grounds and state-of-the-art testing facilities, offering comprehensive solutions for every stage of vehicle development. 

Q Will I have enough time to visit in one day?   
A Depending on your reasons for attending, it may be a stretch to see everything you need to see in one day. Please use the official event App to help you plan your appointments and ensure you do not miss out on the networking events.  

Q Is there a networking reception during the event?   
A Yes, there is an official drinks reception and numerous breakout sessions. More details will be added to the website and the official event App closer to the date.   

SPEAKER, SPONSOR & PARTNER INFORMATION

Q How do I become a sponsor or a partner?   
A Becoming a sponsor or a show partner is a great value-add for any relevant organization. To explore the options, please click through to the 'Sponsorship' main menu item on this website, where you will find details of all available packages and how to contact the team. 

Q How do I become a media partner?   
A To become a media partner please email the team: charlotte.iggulden@ukimediaevents.com 

Q How do I become a speaker at The Future of Automotive Testing conference?
A If you would like to submit a proposal, please visit the 'Call for Speakers' page under the main Conference menu item: the Future of Automotive Testing Conference.

Q Do I need to provide any materials for the press lounge or VIP areas?   
A As a speaker, you have the opportunity to have materials within the conference theatre. Due to sponsorship, some areas of the show may have exclusive ownership. To sponsor an area of the show, please visit the 'Sponsorship' page. 

MAXIMIZE YOUR VISIBILITY

Become a Sponsor or Partner of the show and unlock unique commercial opportunities. With a diverse audience of industry professionals, thought leaders, and innovators, this is the perfect platform to position your brand and gain unparalleled visibility, credibility, and access to a targeted network of decision-makers. We offer a variety of sponsorship packages to suit your needs, from exclusive title sponsorships to customizable options. Each package is designed to maximize your exposure and impact before, during, and after the event.

Become a sponsor or partner

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