October 21, 22 & 23 2025
Suburban Collection Showplace, Novi, Michigan, United States

Innovation showcase program

Loading
Tuesday, October 21 - morning session
  1. As automotive electronics grow more complex, test systems must support real-time data, global collaboration, and continuous improvement. Yet many...
  2. Spherea US (formerly Konrad Technologies USA), with ADS, G2CPU, and RADX Technologies, has developed an AI-based computer vision approach...
  3. This presentation will focus on the left shfiting paradigm with software in the loop testing to enable earlier testing...
  4. The IEEE 802.3dm Task Group is developing physical layer (PHY) specifications for operating speeds of 2.5Gb/s, 5Gb/s and 10Gb/s...
  5. Automotive testing engineers face increasing demands for innovation and sustainability while balancing the need for customer comfort. But traditional...
  6. A&D Technology’s Thermal Emulator helps engineers simulate real-world heat loads across a wide range of vehicle systems, well before...
  7. As autonomous and intelligent robotic systems advance across automotive and industrial sectors, the role of real-time control, edge AI...
  8. Engineers in product reliability use accelerated vibration testing to predict the product’s life expectancy and anticipate potential failures with...
  9. ...
Tuesday, October 21 - afternoon session
  1. AI shows up everywhere. This is also true for the verification process of ADAS/AD functions. New approaches to automotive...
  2. This presentation introduces openDAQ, an open-source SDK designed to address the fragmented test and measurement landscape, which is often...
  3. Imagine capturing high-precision torque, temperature, current, and voltage data—directly from inside an electric powertrain—without altering a single component. That’s...
  4. The diverse range of measurement products creates problems with familiarity. Lack of familiarity and lack of time to reacquaint...
  5. Collecting data on EV motors presents unique challenges. High temperatures, EMI, and packaging constraints can complicate or compromise instrumentation...
  6. EOLT for automotive ECUs and domain controllers is increasingly challenging as vehicle technology evolves. This session focuses on the...
  7. The presentation will introduce OMS Race, which offers championship performance and unrivaled precision for a competitive edge. This Formula...
  8. ...
Thursday, October 23 - morning session
  1. As electric and new energy vehicles (NEVs) continue to evolve, ensuring the mechanical robustness of high-voltage components—particularly battery modules—has...
  2. ADAS technologies are revolutionizing road safety, yet adverse weather remains a challenge. Clear sensor vision is critical, but outdoor...
  3. Global crash test protocols are rapidly evolving while vehicle programs still demand on-time sign-off. This talk presents a practical...
  4. EMC measurements can take a long time. This presentation will show you how to speed up the measurement and...
  5. This presentation highlights the critical need to integrate machine and process safety in automotive testing. We'll explore how separating...
  6. The automotive industry requires precise critical measurements in various testing setups to promote performance and safety. Mensor’s new line...
  7. Steer-by-wire systems bring a major shift from mechanical control to digital precision which introduces a new set of challenges...
  8. Traditional wired measurement systems can be costly and complex, especially for large sized hardware and rotating components. This session...
  9. Achieving ISO/IEC 17025 compliance demands more than accurate measurements — it requires end-to-end traceability, standardized workflows, and seamless collaboration...
* Program correct at time of publication