October 27–29, 2026
Vibe Credit Union Showplace, Novi, Michigan, USA

Conference Agenda

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Plenary Discussions - The "Business of Technology" in Automotive - Day 1 AM
The automotive industry is entering one of the most consequential periods in its history, where engineering innovation and business strategy are becoming inseparable. From software-defined vehicles and AI to consumer acceptance, electrification and global competitiveness, the decisions being made today will shape the future of mobility for decades to come. Take your seat for a series of executive conversations featuring industry thought leaders, policy-makers and technology experts exploring the business of technology, examining not only what is changing, but why it matters and how organizations can navigate disruption to create lasting competitive advantage. Plan now to attend!
 10am - 12.30pm
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Day 1 PM – Validating advanced technologies
 1.10pm - 3.30pm
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    Rachel Evans and Jon M. Quigley will introduce the conference and provide an overview of the 3 day’s proceedings...
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    Thermal management has evolved from a secondary "cooling" task into a central architectural pillar for vehicle development. As OEMs...
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    Software-defined vehicles (SDVs) operate in dynamic cyber-physical environments where vehicle motion, sensor performance, network conditions and computational load influence...
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    Everyone is talking about AI, but many of the initial efforts have failed to achieve the desired results. This...
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    Successful autonomous ground vehicles will require a continuous improvement strategy after deployment. Feedback from road testing and deployed operation...
Day 2 AM – Next-generation testing technologies and practices
 9.50am - 12.30pm
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    Camera-based perception is the hardest part of an ADAS stack to sign off on: the software behaves as designed,...
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    As organizations pursue ASPICE compliance, verification activities often become increasingly requirement-centric, resulting in repetitive test execution, duplicated data collection...
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    Driveline system quality engineering ensures optimal reliability, durability and performance across all driveline architectures. The presentation will cover proactive...
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    Modern drive-by-wire and integrated chassis controllers require physical motion models that run deterministically in real time without losing high-frequency...
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    Vehicle software changes every day and even correct updates can cause runtime performance to degrade, yet manually analysing logs...
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    As software-defined vehicles accelerate release cadence, readiness decisions must become as rigorous and repeatable as the engineering behind them....
Day 2 PM – Data-driven testing, reliability and safety
 2pm - 4pm
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    The presentation will discuss the use of AI in anomaly detection in large-scale testing data: powerful neural networks...
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    Standard ECU qualification testing validates against fixed accelerated humidity and thermal profiles, but electrochemical migration – a documented cause...
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    As vehicle systems become more complex, test engineers are under increasing pressure to tackle the test coverage challenge faster...
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    This presentation explores how Agentic AI and hardware-in-the-loop (HIL) can enable the next generation of autonomous automotive validation. The...
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    Validating motion control for Level 4 autonomous trucks requires more than road testing. This talk presents a four-stage validation...
Day 3 AM – Testing and standards for cybersecurity, AI and SDVs
 9.50am - 12pm
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    Modern vehicles are becoming increasingly connected, making cybersecurity testing essential for ensuring safety, security and regulatory compliance. This presentation...
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    Model-in-the-loop (MIL) testing provides an early opportunity to identify control logic and requirement issues before software reaches an ECU...
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    The automotive industry's shift from isolated autonomous features to comprehensive vehicle intelligence demands a system-level approach to engineering. Within...
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    Join our panel as they discuss future standards requirements for evolving automotive technologies, exploring emissions, safety, cybersecurity and more....
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    Join Jon and Rachel for a look back over the conference...

 

Conference content is subject to cancelation, speaker changes, and timing updates.  Please check back with event app and website frequently for the most up to date agenda.

Sponsors

Partners

Media Partners



  • Automotive Testing technology International

 

Media Partners



  • Vehicle Dynamics International

 

Media Partners




 

Industry Partner



  • MEMA

 

Industry Partner



  • Autotech Council

 

Industry Partner



  • ASAM

 

Media Partners



  • Automotive Powertrain technology International

 

Media Partners



  • Autonomous Vehicle technology International

 

Media Partner

  • Autoline

 

Media Partner

  • Automotive World

 

Media Partner

  • GlobalSpec

 

Media Partner

  • WWJ - Audacy Detroit

 

Media Partner

  • 97.1 the ticket - Audacy Detroit

 

Industry Partner

  • Connected Vehicle Trade Association

 

Industry Partner

  • Women in Automotive Technology

 

Industry Partner

  • COVESA

 

Media Partner

  • Munro & Associates

 

Media Partner

  • Munro Live

 

Industry Partner

  • AWAF (Automotive Women’s Alliance Foundation)

 

Industry Partner

  • GAMIC - Global Automotive and Mobility Challenge

 

Industry Partner

  • IEEE Women in Engineering (WIE)

 

Industry Partner

  • ASAM

 

Industry Partner

  • FISITA

 

Industry Partner

  • SAE International

 

Industry Partner

  • MichAuto