October 21, 22 & 23 2025
Suburban Collection Showplace, Novi, Michigan, United States

Automotive Testing North America Innovation Showcase

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  1. As automotive electronics grow more complex, test systems must support real-time data, global collaboration and continuous improvement. Yet many...
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  3. Spherea US (formerly Konrad Technologies USA), with ADS, G2CPU and Radx Technologies, has developed an AI-based computer vision approach...
  4. ADAS technologies are revolutionizing road safety, yet adverse weather remains a challenge. Clear sensor vision is critical, but outdoor...
  5. Global crash test protocols are rapidly evolving while vehicle programs still demand on-time sign-off. This talk presents a practical...
  6. This presentation will focus on the left-shifting paradigm with software-in-the-loop testing to enable earlier testing without physical hardware. It...
  7. The IEEE 802.3dm Task Group is developing physical layer (PHY) specifications for operating speeds of 2.5Gb/s, 5Gb/s and 10Gb/s...
  8. EMC measurements can take a long time. This presentation will show a way speed up the measurement and save...
  9. Automotive testing engineers face increasing demands for innovation and sustainability while balancing the need for customer comfort. But traditional...
  10. This presentation highlights the critical need to integrate machine and process safety in automotive testing. We'll explore how separating...
  11. A&D Technology’s Thermal Emulator helps engineers simulate real-world heat loads across a wide range of vehicle systems, well before...
  12. The automotive industry requires precise critical measurements in various testing setups to promote performance and safety. Mensor’s new line...
  13. As autonomous and intelligent robotic systems advance across automotive and industrial sectors, the role of real-time control, edge AI...
  14. Steer-by-wire (SbW) systems bring a major shift from mechanical control to digital precision which introduces a new set of...
  15. Engineers in product reliability use accelerated vibration testing to predict the product’s life expectancy and anticipate potential failures with...
  16. Traditional wired measurement systems can be costly and complex, especially for large-sized hardware and rotating components. This session will...
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  18. Achieving ISO/IEC 17025 compliance demands more than accurate measurements – it requires end-to-end traceability, standardized workflows and seamless collaboration...
  19. AI shows up everywhere. This is true for the verification process of ADAS/AD functions. New approaches to automotive datalogging...
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  21. This presentation introduces openDAQ, an open-source SDK designed to address the fragmented test and measurement landscape, which is often...
  22. Imagine capturing high-precision torque, temperature, current and voltage data – directly from inside an electric powertrain – without altering...
  23. The diverse range of measurement products creates problems with familiarity. Lack of familiarity and lack of time to reacquaint...
  24. Collecting data on EV motors presents unique challenges. High temperatures, EMI and packaging constraints can complicate or compromise instrumentation...
  25. EOLT for automotive ECUs and domain controllers is increasingly challenging as vehicle technology evolves. This session focuses on the...
  26. The presentation will introduce OMS Race, which offers championship performance and unrivaled precision for a competitive edge. This Formula...
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